Understanding Jiffy's 2024 Sustainability Journey
In its latest report, Jiffy Group shares significant strides it has made in addressing sustainability challenges as a part of its ongoing five-year sustainability initiative. Jiffy’s commitment to sustainability is not merely a checkbox exercise; it's woven into the fabric of their operational strategy, emphasizing the need to balance environmental responsibility with business efficacy. By outlining clear and measurable goals, the company has built a framework focusing on obtaining 50 percent of raw materials from sustainable sources, cutting down single-use fossil plastics, advancing in circular economy practices, and targeting a significant reduction in greenhouse gas emissions.
Four Pillars of Sustainability: A Closer Look
The 2024 Sustainability Report highlights Jiffy's progress across four core objectives, a testament to their dedication:
- Sustainable Sourcing: Jiffy is proud to note that 94% of its peat bogs in Europe are Responsibly Produced Peat (RPP) certified. Even more impressively, in Canada, the proportion of Veriflora certified peat surged from 21% to 77% in just one year, showcasing a commitment to responsible sourcing.
- Reducing Plastic Waste: This year saw Jiffy increase the percentage of post-consumer recycled (PCR) materials in products. For example, their Growbags now consist of 20% PCR, with ambitious plans to reach 40% soon.
- Climate Action: With renewable energy solutions becoming increasingly vital, Jiffy is harnessing solar energy at their Sri Lankan facility, generating 1.3 million kilowatt-hours of electricity, thereby significantly reducing their carbon footprint.
- Commitment to Circular Practices: Jiffy’s innovation efforts are focused on developing peat-free products, showing a willingness to adjust to market demands for sustainable options.
Innovative Approaches to Environmental Accountability
For the first time, the company has mapped its Scope 3 greenhouse gas emissions, providing a clearer picture of indirect emissions throughout its value chain, crucial for setting future reduction targets. This level of transparency showcases Jiffy's intent to take responsibility not just for direct emissions but also for the broader impact of its operations on the planet.
Community Impact and Governance Enhancements
Jiffy's sustainability approach extends beyond environmental goals and includes a robust commitment to community and governance. Programs supporting employee engagement and volunteer efforts in Sri Lanka and Canada display an understanding that true sustainability involves people. Through international celebrations and local engagement, Jiffy strives to advocate for social progress alongside environmental custodianship.
Looking Ahead: Goal Setting Beyond 2025
The 2024 Sustainability Report acts as a foundation for Jiffy’s future endeavors, strengthening its strategy as it aims for ambitious sustainability targets beyond 2025. Continuous improvements in raw material sourcing, emissions tracking, and community involvement illustrate a deeply embedded sustainability ethos - essential for any business operating in today’s conscientious market.
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