
TrueTimber’s Expansion into Powersports: A Game Changer
In a significant move at SHOT Show 2025, TrueTimber, the premier name in camouflage, has unveiled its extensive partnership with two industry giants, Honda and Kawasaki. This marks a noteworthy expansion in the powersports sector, promising innovative product collaborations designed to resonate with outdoor enthusiasts.
The Honda FourTrax Rancher 4×4: A Perfect Blend of Style and Functionality
The newly announced Honda FourTrax Rancher 4×4, now available in TrueTimber's Atera camo, is set to be one of the star attractions at the show. Highlighted for its robust capabilities and sleek design, this ATV has long been recognized as an excellent choice for serious adventurers. With features like a 420cc fuel-injected engine and versatile color options—including the new Atera Camo, Black Forest Green, and Hero Red—its functionality is tailored to both recreational and practical uses.
Kawasaki’s RIDGE CREW in TrueTimber Strata: Redefining Off-Roading
Kawasaki is also stepping up its game with the 2025 RIDGE CREW HVAC featuring TrueTimber's Strata camo. This stylish, spacious SxS is built for various outdoor adventures, accommodating up to six passengers. The inclusion of advanced features like adjustable seating and smartphone connectivity makes it an attractive option for families and groups who want to enjoy the outdoors in comfort.
A Partnership Focused on Adventure
TrueTimber's CEO, Rusty Sellars, expressed excitement about these collaborations, showcasing the potential for innovation in the powersports arena. The integration of TrueTimber’s designs into Honda and Kawasaki’s offerings is not just about aesthetics; it symbolizes a shift towards a more immersive outdoor experience for users.
The Future of Powersports: Bewildering Opportunities
As the outdoor industry continues to evolve, partnerships like those between TrueTimber, Honda, and Kawasaki highlight the growing demand for stylish, high-performance products that cater to active lifestyles. With the 2025 models set to launch, it’s an exciting time for consumers looking to innovate their outdoor experiences.
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